Beijing All Media and Culture Group (BAMC)
Beijing All Media and Culture Group (BAMC) is a large media and culture unit founded on May 28, 2001 under the leadership of the Publicity Department of Beijing Municipal Party Committee. Its former name is Beijing Radio, Film and TV Group. The founding of BAMC is an important achievement of Beijing media industry in the movement of industrial innovation and consolidation reform.
Serving for the society and citizen is the responsibility of BAMC. The reformation and innovation is the guideline. By building two network platforms of the terrestrial digital video broadcasting and cable TV network, BAMC concentrates on forming two business integration on content and services and hopefully it will become a first class business operator in networks and platform in the sub-divisional market. BAMC has been making efforts to build a large media group in possession of powerful main business, trans-regional development and many domestic famous media brands.
Cable TV Networks and associated Value-added Business: It covers cable TV networks and associated value-added business on the bases of cable networks resources. Beijing Gehua Cable is a successful listed company and controls the integrated cable TV network covering the whole urban area of Beijing and has already reached the goal so called “one city, one network” as the leading around the nationwide. The cable network is the firm foundation for the digitalization and networking of BAMC. Gehua Cable has been developing value-added business all the way including electronic government affair, electronic business, broadband and data transmitting. It also provides services platforms on bank payment system, customer services system and network management system that promotes the development of the entire operation of the digital TV.
Being a combination platform for culture and IT industry, the digital TV will provide a most important “Information Express Way” and become the most important “information services platform”. BAMC has already had 22 pay TV channels that has broadcasted to the public so far. There will be 300 million subscribers for digital TV in 2008.
As one of the three biggest pay TV operators of China, Beijing BAMC Top TV Co., Ltd. has established good cooperative relations with the networks operators in the nationwide. The number of the subscribers is increasing.
Wireless TV Networks and Associated New Media Business: It includes mobile TV and Building TV based on wireless digital network resources. The wireless single frequency network of BAMC has covered the whole area within the six-ring road of Beijing.
The mobile TV Co., Ltd. has finished the screen installation on 5000 buses and there are approximately 4 million viewers each day; The taxi services contract have been signed and that covers 30 thousand taxis. There are 5000 taxis installed with mobile TV screen so far. Nearly 5000 building TV screens have been installed in the lobby of hospitals, banks and government office building. The networks covering the down town area of the whole city has been set up.
The trail operation of subway mobile TV has started on the line No. 13. The construction on the line No.1, No. 2, light railway No. 13 and the line Batong will start up within this year. The outdoor screen networks for Olympics will finish the construction before 2008.
By the year of 2008, BAMC will form a general mobile TV broadcasting platform in Beijing including buses, taxis, subway, private cars, building TV and outdoor screen TV.
Content Production: It includes movie and TV drama production, video and audio production and distribution. Since the founding of BAMC, the subsidiaries of content production has produced a lot of products that enjoys popularity in the society and market and won many reward issued by the State.
BAMC fully takes advantage of existing superiority in content resources and program production to enhance the quality of products and technology of production to meet the requirement of market. BAMC will quicken the steps to cooperate with domestic broadband network operators to develop assorted audio and video products for all digital media platforms and outdoor media platforms and gradually take more shares from the market.
Relevant Cultural Business: It includes exhibition, performance, tourism, outdoor advertisement, press and print, science and technology, and associated culture business. BAMC will form an industrial chain to extend assorted business and entirely enrich the concept of culture industry.
For future development of culture industry, BAMC will make Beijing Gehua Culture Development Group as a famous culture brand and form an industrial chain with associated industry including important activities, culture exhibition, entertainment, education, sports and tourism. It will gradually found three centers such as Culture Center of China Millennium Monument (culture exhibition, culture tourism, entertainment and performance), Broadcasting Center of Huabei Grand Hotel (program exchange services, advertisement business, art education training, audio video production and distribution), Science and Technology Center of Gehua Building (community of culture industry, organic combination of science, technology and culture).
Meanwhile, BAMC will quicken the steps to develop and construct Beijing Movie and TV City and introduce advanced production technology and model to support the content production for new media and finally become an industrial base for making movies, TV dramas, entertainment and culture tourism. Beijing Broadcasting and TV Press will further adjust its development strategy and introduce the system of market operation for “one newspaper and one magazine.”